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Mr. Rafael L. Amador
Founder and Director of Advertising & Marketing, Rafael Amador was responsible
for the firm’s growth. Amador began in advertising in a small size firm in
Coral Gables handling the Humana, Inc. media buying & planning for South
Florida’s Hispanic and General Market campaigns. He continued to acquire and
manage new clients for that firm until 2003 when he decided to branch out seeing
the need for services geared more towards small businesses and other categories.
The rest, is history.
Integrated Marketing Communications (IMC)
A management concept that is designed to make all aspects of marketing communication such as advertising, sales promotion, public relations, and direct
marketing work together as a unified force, rather than permitting each to work
in isolation.
In practice, the goal of IMC is to create and sustain a single look or message
in all elements of a marketing campaign. |
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